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OUTLAND DENIM - Fashion Activism

OUTLAND DENIM - Fashion Activism

- Why we love Outland Denim! Featured in our latest Thanks! Its Sustainable editorial - published in Moss Magazine

Outland Denim are known as a “good for the people and planet” company... but don't take that statement lightly, Outland Denim certainly doesn't!

When they say "good for the planet," they're not just recycling some fibers and calling it a day, no... They've completely re-engineered the entire process in order to create "clean" Denim. Simultaneously creating opportunities that directly support young females/ victims rescued from human trafficking, this was a main focus and intentions for Outland Denim's founder James Bartle - his intention has since blossomed into a company we all globally admire, for this reason and many more we love outland denim and needed to celebrate them in our recent editorial.

Since the intention for our Ecocious campaign was to share AUS/NZ independent lables we know you will fall in love with, like Outland Denim, to show you there already is an abundance of brands (already) changing the world. 

Your choice as a shopper is to band with the brands you feel aligned with.

Designed to uplift people and planet, Outland denim are rebelling… loudly against the abundance of unethical and unsustainable practices the fashion industry is built upon.

“For too long fashion has come at the expense of workers and our environment. Unknown to us all, we’ve been made a part of this cycle. We rebel against this. In fact, we’re so opposed to how things have been done that we’ve built a different way, from the bottom up. No smoke. No mirrors. No greenwashing."

Outland denim’s founder, James Bartle saw an opportunity to update the performance in the denim industry to prioritise sustainability whilst additionally creating opportunities to offer jobs to young women in need of them. 

Being aware of the magnitude of harm the fashion industry contributes to both environmentally and socially pushed James into further developing what Outland Denim looks like today.

Being able to support human trafficking victims is a huge feat for Outland Denim, one that really deserves its own blog post, or podcast? (hint). This goes far beyond “paying a fair living wage” its nurturing these women, who possibly would not have options for work an opportunity to up skill and earn enough to support themselves and their families in a safe, empowering environment.

Staff education and personal enrichment programs include budgeting, women’s and infant health, computing skills, human trafficking awareness, English, and self defence. 

More than 750 people have benefited from stable employment with Outland Denim.

The product is made with 96% less energy, made with 86% less water, ZERO toxic chemicals, 100% traceable organic cotton denim, is 100% vegan and provides healthcare & education for those in need.

By investing into textile waste innovation outland denim is already part of the solution we need to combat the abundance of fashion waste being dumped every second on earth (not being dramatic at all- according to the Ellen MacArthur foundation 1 garbage truck filled with fashion waste is sent to landfill every single second, globally.)

"Freedom isn’t a buzzword at Outland Denim; it is a call to work. We do this day-by day, changing the landscape of global business practice as we re-write the rule book. We uplift and advocate. We rebel against a ‘them and us’ mentality and believe in only ‘us’"

Outland Denim have developed their own our own Cut, Make, Trim (CMT) and Wash House facilities by investing in technologies that minimize our footprint on the earth. The life cycle includes responsible stewardship of natural resources and raw materials, through to thoughtful design, research and collaboration, we are on track to clean up denim’s dirty reputation. 

Organic cotton was specifically chosen to create their denim as it is farmed with zero use of agrochemicals, such as synthetic pesticides and chemical fertilizers, which are known to reduce soil quality, contribute to water pollution, and severely affect the health of farmers.

According to a 2017 report by the Textile Exchange, organic cotton uses 91% less water (from groundwater and surface-water bodies, such as freshwater lakes and rivers) than conventional cotton. Read more:

If you would like to see more from Outland Denim you can find them on instagram: @outlanddenim

If you would like to see or hear more from Outland Denims team, you can watch video testimonials from their garment makers here & here. 

STYLING: Clare Anstey

IMAGES: Jenna Raeleigh Mitchell

HAIR & MAKEUP: Nina Hoffman

WORDS: Ariana Whittingham

CREATIVE DIRECTION: Ariana Whittingham

VIDEOGRAPHY: Angus McArthur-Williams


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